PAVOTION SPRING BASKETBALL TOURNAMENT
Followed by the idea of promoting a brand by gathering basketball lovers in one place, recognizing the importance of sport and healthy lifestyle, educating children through sports and social activities; I've decided to organize a '3-on-3' basketball tournament with the help of sponsors and close friends. The tournament was recognized and played according to the official rules of FIBA 3X3 format, which will be for the first time played at the Olympics in Tokyo in 2021.
TOURNAMENT TEASER
TOURNAMENT MVP & 3-POINT CONTEST WINNER
3RD PLACE MATCH
Tournament took place at the frequent location in the biggest neighborhood of Zagreb, on a ground surrounded by residential buildings, a huge park and a promenade which is packed during the spring and summer days. On the other hand, this ground also has an emotional side since I spent my childhood days on it.
There were 12 teams divided in 4 groups of 3 that participated on the tournament. Along those 12, there were top 3-ranked teams from Croatia. Top 3 places shared a prize fund of 7.000 HRK (€ 1.000), which made this tournament one of the highest paid in the country.
Throughout the tournament, all the guests and participants had the possibility to touch and feel any of the PAVOTION products, whilst enjoying drinks, barbecue and good atmosphere in charge of DJ & announcer.
Organizing such a big project from 'zero' almost entirely by myself was a priceless experience. The entire set of visuals, from posters, invitations, merchandising...tournament trophies were created by me. I chose to 'brand' a tournament using black and yellow as the main colors; black as a color of asphalt (street), and yellow as a color of the court lines. On the other side, the invitation was an element for itself since it was created using the brand's primary color and aesthetic.
TOURNAMENT INVITATION
TOURNAMENT TROPHIES
TOURNAMENT TAPE/1
TOURNAMENT POSTER CAMPAIGN
TOURNAMENT TAPE/2
