Pavo Vukovic - PAVOTION 2018-2020

PAVOTION - ACCESSORIES LABEL (2018-2020)

Creating my own label has been my desire since I was a first-year student of Entrepreneurial Economics. The initial idea of conceiving jeans brand became something else. Pavotion is a reflection of me, an ongoing process of learning and growing. Following the initial approach to functional and appealing design, I created the first products, cardholders and wallets; organized their production and launched them in November 2018.

Today, I use Pavotion as a platform which I update with my creations whilst encouraging young creatives to start their own businesses.

INITIAL BRAND LOGO

LOGO UPDATE

Since its very beginning, brand was selling its leather products throughout a word-of-mouth and website pavotion.com, which is currently not available.

PRODUCTS

"With functional compartments for your cards, notes, bills or receipts, and a flexible zipped compartment for loose change, this wallet has everything you need. It is made from black smooth leather with tonal painted edges, finished with silver embossed logo."

"In 'face-to-face' design, this leather wallet is made in two parts fastened with a rivet, has six internal card slots and a slim currency compartment on the top of the second section."

"Simple design, an open currency section in the middle provides easy access to your bills, notes or receipts, while two slots on sides hold your most-used credit cards"

A couple of months after droping the first collection of small leather goods, the brand widened its product range with a transparent PVC belt which became popular for its 'airplane style' metal buckle.

PAVOTION LOGO

MEDIA COMMUNICATION

Brand's communication strategy was mainly focused on social media platforms (Facebook, Instagram, Twitter and Youtube) with 'lifestyle' photos of wallets in various occasions and backgrounds (famous chair by Marcel Breuer, drinking in a bar, city landmarks, motivational quotes, etc.).